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My Favorite Beer and Why it’s so Awesome

ToucanThe Guinness Toucan
Who Knew What a Toucan Could Do?
Guinness Stout

After relying on word of mouth for 170 years, Guinness rolled out its first advertising campaign in 1929. The memorable tag lines “Guinness is good for you,” “My goodness, my Guinness,” and “Guinness for strength,” quickly embedded in the public consciousness. (The even more striking, though now less publicized, “Drink Guinness for a healthy baby and painless birth” was also an early motto.) These slogans were paired up with whimsical paintings by artist John Gilroy, including iconic posters featuring Guinness-strengthened chaps effortlessly hefting steel girders and pulling horse carts.

A fortuitous 1934 visit to a local zoo inspired Gilroy to populate his art with a menagerie of animals, including a pelican, a kangaroo, a sea lion, a turtle, an ostrich and a toucan. The pelican was originally intended to be the star of the group. Gilroy had an idea about encouraging Brits to drink “a Guinness a day,” so the pelican was pictured with its beak loaded with seven pints, accompanied by the verse:

A wonderful bird is the pelican,
Its bill can hold more than its belly can.
It can hold in its beak
Enough for a week
I simply don’t know how the hell he can
.

Read the full article about the ten greatest alcohol icons of all time.

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